Pink Ribbons, Inc. The ubiquitous pink ribbons of breast cancer philanthropy and the hand-in-hand marketing of brands and products associated with it permeates our culture, providing assurance that we are engaged in a successful battle against this insidious disease.
But the campaign obscures the reality and facts of breast cancer, more and more women are diagnosed with breast cancer every year, and face the same treatment options they did 40 years ago. Yet women are also the most influential market group, buying 80 percent of consumer products and making most major household purchasing decisions. So then who really benefits from the pink ribbon campaigns - the cause or the company? -- (C) First Run
Unrated, 1 hr. 37 min.
Documentary
Directed By: Léa Pool
Written By: Patricia Kearns, Léa Pool
In Theaters: Jun 1, 2012 Limited
On DVD: Sep 25, 2012
US Box Office:$24.8k
First Run Features
7.0
Pink Ribbons, Inc. (2012)
 | Resolution: 1280x720 px | Total Size: N/A |  | |
| Resolution: 640x352 px | Total Size: N/A | |
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